After a successful career in radio, Ron Gold founded Marketing Works in 2002. As President and CEO of the full-service marketing and public relations firm, Ron has represented many of the region’s major nonprofit organizations, including RiseWell Community Services, Long Island Cares, AHRC Suffolk, and Lifespire, as well as for-profit businesses in various industries, such as Maple Family Centers, Cosmetic Surgery of New York and Community Care Rx. Ron has helped clients develop their voice and communicate their message through hundreds of media contacts.
To further help nonprofits get their message out, Ron returned to his radio roots and founded The Nonprofit Voice on 103.9 FM LI News Radio, the region’s only radio show dedicated exclusively to the nonprofit community. Over the last decade, Ron has hosted CEOs from organizations throughout the region, and celebrated his 500th show in 2023. Ron has also developed a network of elected officials and hosted legislative breakfasts for nonprofit clients to make their issues known to government representatives.
Ron is a founding member of the True Partners Nonprofit Network, a networking and philanthropic organization made up of CEOs of companies that serve nonprofit health and human service organizations.
Ron Gold
Bernadette Starzee is a freelance Business Writer/Editor who began writing for Marketing Works in 2010. For more than 20 years, Bernadette has written articles, blogs, web pages, press releases, and other content on a broad range of topics and covered various industries, including law, real estate, education, marketing, nonprofits, accounting, finance, health care and entertainment. In addition to Marketing Works, she has written for newspapers, trade publications, law firms, real estate companies, colleges, and others. She began her career in consumer magazines, serving as managing editor of Ski Magazine and editor in chief of Modern Bride’s regional wedding publications, before transitioning primarily to business writing.
Bernadette Starzee
As a freelance Senior Content Writer at Marketing Works (a position she’s held since 2013), Kelly Kass brings three decades of editorial experience. She works with a range of clients to enhance their messaging and increase their brand awareness. From social media and website copy to newsletters, brochures, and press releases, Kelly successfully captures the editorial voice and mission of each client she works with.
Prior to her current role, Kelly served as Director of Public Relations at Maimonides Health in Brooklyn, New York, where she helped to build the hospital’s brand and broaden its online and media presence through strategic messaging. While working closely with executives, Kelly drafted key talking points for media appearances and hospital events. During the COVID-19 pandemic, Kelly managed hundreds of media requests and worked tirelessly to ensure that staff, patients, and communities were kept informed of ever-changing news and guidelines.
As a communications consultant, Kelly has worked with many global organizations and with several New York nonprofits. She also served as Global Editor of the London-based site, simply-communicate.com, leading a team of writers while writing/producing webinars and publishing best-practice case studies on companies around the world. Kelly is a recipient of Schneps Communications’ Power Women in Business Award and holds a degree in journalism from Hofstra University. In addition, Kelly has been published in numerous books and publications, and has presented at communications conferences across the US and the UK.
Kelly Kass
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With a strong foundation in graphic design and advertising from the Savannah College of Art and Design, Aine brings a creative and strategic approach to marketing. Her career journey began in New York City, where she honed her skills as a Marketing Assistant at DeAngelo Contracting Services. Passionate about travel, spending time with loved ones, and taking long walks with her dog, Callie, Aine stays balanced and inspired, fueling her dedication to delivering impactful marketing solutions at Marketing Works.
Aine Durako
